百度廣告投放：無效線索問題排查

一、什(shen)么是低(di)質(zhi)(zhi)線(xian)(xian)(xian)(xian)索(suo)？二、低(di)質(zhi)(zhi)線(xian)(xian)(xian)(xian)索(suo)問題根(gen)源是什(shen)么？三、如何排查(cha)和優(you)化提升線(xian)(xian)(xian)(xian)索(suo)質(zhi)(zhi)量(liang)?排查(cha)/優(you)化方(fang)向一:從定(ding)向/創意/目(mu)標轉(zhuan)化/落地頁四個維度(du)進行(xing)排查(cha)排除(chu)方(fang)向排查(cha)思路優(you)化建議定(ding)向結(jie)合消費、轉(zhuan)化量(liang)、低(di)質(zhi)(zhi)線(xian)(xian)(xian)(xian)索(suo)量(liang)、有(you)效線(xian)(xian)(xian)(xian)索(suo)率(lv)(lv)、線(xian)(xian)(xian)(xian)索(suo)成本、有(you)效線(xian)(xian)(xian)(xian)索(suo)成本進行(xing)分析，定(ding)位(wei)有(you)效線(xian)(xian)(xian)(xian)索(suo)成本高、有(you)效線(xian)(xian)(xian)(xian)索(suo)率(lv)(lv)低(di)的定(ding)向優(you)化定(ding)向刪(shan)除(chu)/排除(chu)低(di)質(zhi)(zhi)線(xian)(xian)(xian)(xian)索(suo)集中定(ding)向降低(di)該類(lei)定(ding)向的出價或(huo)所(suo)在(zai)投(tou)放策(ce)略的出價及預···