百度廣告投放：關鍵詞通配符常見問題解答

（1）什(shen)么是關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)通(tong)(tong)(tong)配(pei)符(fu)(fu)？答：您可將(jiang)(jiang)需要設(she)置為通(tong)(tong)(tong)配(pei)符(fu)(fu)的關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)放(fang)在(zai)大括號內表示。如(ru)“{鮮(xian)(xian)花(hua)}配(pei)送(song)”，“鮮(xian)(xian)花(hua)”就是您設(she)置為通(tong)(tong)(tong)配(pei)符(fu)(fu)的“默認關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)”。插入關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)通(tong)(tong)(tong)配(pei)符(fu)(fu)的創意得到(dao)展現時，系統會根(gen)據匹配(pei)策(ce)略，默認將(jiang)(jiang)該關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)替(ti)換為用戶搜(sou)索詞(ci)(ci)所匹配(pei)到(dao)的關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)，提(ti)高創意與用戶搜(sou)索意圖之間的相關(guan)(guan)性，吸引用戶注意力(li)。（2）如(ru)何設(she)置關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)通(tong)(tong)(tong)配(pei)符(fu)(fu)？答：您可將(jiang)(jiang)需要設(she)置為通(tong)(tong)(tong)配(pei)符(fu)(fu)的關(guan)(guan)鍵(jian)(jian)(jian)詞(ci)(ci)放(fang)···