快手廣告平臺激發小游戲增長新途徑

一、微(wei)信(xin)小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)行業趨勢(shi)小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)類型占比(bi)小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)用(yong)(yong)戶(hu)增長入(ru)口占比(bi)2021年微(wei)信(xin)小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)中，休閑游(you)(you)(you)(you)(you)戲(xi)深的用(yong)(yong)戶(hu)青睞，其次(ci)為動(dong)作、棋(qi)牌捕魚等類型。快手廣告投放已成為小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)主流獲(huo)客渠(qu)道，小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)獲(huo)客能力(li)進一步增強。微(wei)信(xin)小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)產品(pin)優勢(shi)擴展(zhan)用(yong)(yong)戶(hu)無需下載，用(yong)(yong)戶(hu)便(bian)可體驗(yan)游(you)(you)(you)(you)(you)戲(xi)樂(le)趣(qu)；小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)與APP形式(shi)用(yong)(yong)戶(hu)重合(he)度較(jiao)低，通過互補進一步擴展(zhan)用(yong)(yong)戶(hu)社交(jiao)分(fen)享小(xiao)(xiao)(xiao)游(you)(you)(you)(you)(you)戲(xi)處(chu)于微(wei)信(xin)生(sheng)態體系，用(yong)(yong)戶(hu)社交(jiao)屬(shu)性較(jiao)強，···