快手廣告-IAA工具行業-相機相冊品類快指南

一、相(xiang)機(ji)相(xiang)冊-APP市(shi)場(chang)現狀(zhuang)1.相(xiang)機(ji)相(xiang)冊-APP目前(qian)發展情況&需求(qiu)點(dian)伴隨(sui)短視頻市(shi)場(chang)與社交(jiao)市(shi)場(chang)用(yong)(yong)(yong)(yong)戶(hu)(hu)滲(shen)透持續增長，用(yong)(yong)(yong)(yong)戶(hu)(hu)即內容(rong)創(chuang)作(zuo)者，對于相(xiang)機(ji)相(xiang)冊的(de)圖片美化、特效相(xiang)機(ji)及(ji)個(ge)性化功能(neng)的(de)使(shi)用(yong)(yong)(yong)(yong)需求(qiu)也(ye)(ye)在不斷(duan)加深，用(yong)(yong)(yong)(yong)戶(hu)(hu)愿意體驗新的(de)特效及(ji)功能(neng)，各家媒體也(ye)(ye)在不斷(duan)探索創(chuang)意玩(wan)法(fa)，吸引用(yong)(yong)(yong)(yong)戶(hu)(hu)；當(dang)前(qian)相(xiang)冊應用(yong)(yong)(yong)(yong)的(de)盈利方式：主要來自于流量變現，部分功能(neng)設置(zhi)付費體驗行業用(yong)(yong)(yong)(yong)戶(hu)(hu)規模：月活躍(yue)用(yong)(yong)(yong)(yong)戶(hu)(hu)···