知乎PC廣告介紹
一、【PC端(duan)廣告】整合(he)(he)PC&App應用(yong)(yong)(yong)場(chang)(chang)景,引入(ru)更多新(xin)(xin)鮮(xian)優(you)質用(yong)(yong)(yong)戶(hu)1.強訴求(qiu)的新(xin)(xin)用(yong)(yong)(yong)戶(hu)用(yong)(yong)(yong)戶(hu)屬性上(shang)(shang)PC與App重合(he)(he)度低的海(hai)量(liang)(liang)(liang)新(xin)(xin)用(yong)(yong)(yong)戶(hu)涌入(ru),多為通(tong)過知乎搜索廣告引擎(qing)導入(ru)的強需求(qiu)高價值用(yong)(yong)(yong)戶(hu)!2.場(chang)(chang)景互(hu)補全天(tian)候影響高質量(liang)(liang)(liang)客戶(hu)PC+App占領用(yong)(yong)(yong)戶(hu)全天(tian)的不(bu)同場(chang)(chang)景3.場(chang)(chang)景互(hu)補一線城市流(liu)量(liang)(liang)(liang)更大(da),集中在北上(shang)(shang)廣+上(shang)(shang)海(hai)周邊城市,尤其(qi)是北京(jing),占比超過15%,省級(ji)&市級(ji)流(liu)量(liang)(liang)(liang)···
- 發布時間:2024-03-08
- 作者:楊新茹
- 來源:知乎廣告營銷中心
- 瀏覽量(114)
- 點贊(206)