知乎搜索廣告介紹分析
知(zhi)(zhi)(zhi)乎(hu)搜(sou)(sou)(sou)索(suo)廣(guang)(guang)(guang)告,即通(tong)過搜(sou)(sou)(sou)索(suo)關(guan)鍵(jian)詞(ci)觸發的知(zhi)(zhi)(zhi)乎(hu)競價廣(guang)(guang)(guang)告,當用(yong)戶主動在知(zhi)(zhi)(zhi)乎(hu)App搜(sou)(sou)(sou)索(suo)頁搜(sou)(sou)(sou)索(suo)到(dao)廣(guang)(guang)(guang)告主投放的關(guan)鍵(jian)詞(ci)時,相應的廣(guang)(guang)(guang)告就會展示(shi)(關(guan)鍵(jian)詞(ci)有(you)多(duo)個用(yong)戶購買時,根據競價排名原則展示(shi)),并在用(yong)戶點擊(ji)后按照廣(guang)(guang)(guang)告主對(dui)該關(guan)鍵(jian)詞(ci)的出價收(shou)費,無點擊(ji)不收(shou)費。A. 更(geng)(geng)精確的人群識(shi)別(bie),有(you)效增加對(dui)潛在客戶的覆蓋。B. 廣(guang)(guang)(guang)告相關(guan)性更(geng)(geng)強(qiang),用(yong)戶點擊(ji)意愿更(geng)(geng)強(qiang),效果更(geng)(geng)好。一、知(zhi)(zhi)(zhi)乎(hu)搜(sou)(sou)(sou)索(suo)廣(guang)(guang)(guang)告推廣(guang)(guang)(guang)產品邏···
- 發布時間:2024-03-09
- 作者:楊新茹
- 來源:知乎廣告營銷中心
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