快手廣告|商業化-快手電商行業8月版

一(yi)、電(dian)(dian)商行(xing)業-數據(ju)趨勢篇818大促后，電(dian)(dian)商行(xing)業消(xiao)費占比快(kuai)速下(xia)(xia)降，游戲、工(gong)具行(xing)業漲(zhang)(zhang)幅明顯平臺電(dian)(dian)商競(jing)爭熱度下(xia)(xia)降，淘系、加粉、辦(ban)卡、跨(kua)境等各行(xing)業逐(zhu)步(bu)上漲(zhang)(zhang)隨封(feng)面流(liu)量逐(zhu)步(bu)下(xia)(xia)降，頭(tou)部(bu)客戶放(fang)量空間(jian)集(ji)中(zhong)在快(kuai)享和上下(xia)(xia)滑聯盟上線(xian)及流(liu)量權(quan)重(zhong)(zhong)提升(sheng)，需關注新資(zi)源(yuan)的利用效能8月新素材重(zhong)(zhong)復率上漲(zhang)(zhang)明顯，召回頻控機制(zhi)導致(zhi)電(dian)(dian)商整體競(jing)勝率下(xia)(xia)跌Top客戶素材量級與生命周期(qi)產品名投(tou)放(fang)周期(qi)分區在線(xian)素材···