快手廣告助力品牌商家生意經營（2）

四、直(zhi)播(bo)怎么投放(fang)？1、快手直(zhi)播(bo)廣(guang)告投放(fang)建(jian)(jian)(jian)議策略(lve)（1）冷啟動期快手廣(guang)告計(ji)劃創建(jian)(jian)(jian)計(ji)劃搭建(jian)(jian)(jian)：深(shen)度轉化(hua)(hua)(hua)目(mu)(mu)標(biao)，搭建(jian)(jian)(jian)多條計(ji)劃，冷啟期間(jian)不要完全依賴1條計(ji)劃跑量(liang)，建(jian)(jian)(jian)議3-5條及以上(shang)。冷啟動：如首次使用新轉化(hua)(hua)(hua)目(mu)(mu)標(biao)，建(jian)(jian)(jian)議配(pei)比：80%深(shen)度轉化(hua)(hua)(hua)目(mu)(mu)標(biao)(表單優化(hua)(hua)(hua))+20%淺(qian)層(ceng)轉化(hua)(hua)(hua)目(mu)(mu)標(biao)(行(xing)為數-直(zhi)播(bo)間(jian)進入(ru))。跑量(liang)期：建(jian)(jian)(jian)議配(pei)比：90%深(shen)度轉化(hua)(hua)(hua)目(mu)(mu)標(biao)+10%淺(qian)層(ceng)轉化(hua)(hua)(hua)目(mu)(mu)標(biao)。成(cheng)熟期：深(shen)度轉化(hua)(hua)(hua)目(mu)(mu)標(biao)···